Chillville
Chillville is a Washington, D.C. cannabis, wellness, and creative space tucked away in a cozy spot formerly occupied by a neighborhood bodega. The founders’ intent is to move beyond the standard dispensary model and focus on how a cannabis space can offer more to the surrounding community. Chillville Wellness is artist-run and community-oriented, regularly hosting wellness and art events, like craft markets featuring local vendors, sound baths, movie nights, and art-making parties. The space highlights local makers, stocking a wide variety of prints, original artwork, teas, herbal goods, and apparel from DMV based creators.
THE PROJECT
Brand identity, illustration, merch, packaging, marketing materials
Chillville needed a brand identity that reflected the creative minds behind the space, as well as the vibrant, eclectic nature of the DIY art scene in the D.C. area. We knew we needed lots of options that would give us as much opportunity for creative freedom as possible while sticking to a clear brand personality: playful, eccentric, street art and culture inspired. We needed brand assets that worked across a whole host of formats, including packaging and custom merchandise.