Hello there ✽ नमस्ते ✽ Γεια σας

I’m Hope.

I’m a DMV-based
brand designer, illustrator, and
visual artist.

Nice to meet you!

Let’s Take Your Brand To Therapy

✽

Let’s ditch the vague marketing buzzwords.

Branding isn’t as mysterious as it sounds. For small businesses, branding is about telling your story and connecting with people. The real challenge is getting clear, confident, and consistent with your brand and your voice.

The secret sauce? You. If you’re passionate about and invested in what you do, you already have everything you need to get started. Next step: branding that’s memorable, strategy-driven, and authentic to you. Ready to build a brand that fits you like your favorite jeans?

NEW ON THE BLOG

Featured
What You Actually Need Out of a Logo
What You Actually Need Out of a Logo

A question you might be asking yourself (or the internet) is, “What makes a good logo"?

The answer is, no one knows. There’s no one right way to do a logo, yet there are infinite ways to do it wrong. No one can account for taste across the board. Plus, time changes all things. There’s no real metric for “good” that applies to all situations.

So, really, I think that’s the wrong question.

Read More →
What You Think Brand Design is vs. What it Actually is
What You Think Brand Design is vs. What it Actually is

What comes to mind when you hear “brand design”?

Did you think of “logos, colors, and fonts”?

If so, you’re not wrong, but you’re not entirely right.

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WTF is Brand Positioning and How Do You Use It?
WTF is Brand Positioning and How Do You Use It?

Articulating my brand positioning was one of my biggest challenges during my rebranding process. It’s not easy to summarize an entire businesses in such a short format. I found myself wanting to throw my laptop across the room every time I revisited the task. It took me hours, over the course of several weeks, to get it down.

So why put all this effort into writing one or two sentences? It might seem insignificant, but it’s a crucial part of brand and marketing strategy.

Read More →

✽ THE COLORING BOOK

In 2023, I published a limited edition coloring book. It’s not your run-of-the-mill adult coloring book full of cheesy line art. The book features 34 original drawings, inspired by botanical motifs from Indian textiles and Art Nouveau decorative design, and was ethically printed by Radix Media, a worker-owned print shop in Brooklyn, NY. It’s an excellent alternative to that scroll hole you’ve been in.

✽ FREE STUFF

What’s more fun than a freebie?

I’ve compiled a selection of some of the free goodies that I’ve released over the last couple years: coloring pages, a no-nonsense branding tips PDF, and a collection of various graphic resources in support of Palestine. Print, share, sticker-bomb your neighborhood. Have at it.

ABOUT ME ✽

I’ve never fit neatly into any one category, and I like it that way.

I’m a Punjabi-Greek-American, raised in and around the D.C. area. I’m a multidisciplinary creative, with a background in fine art, design, and illustration. I studied art at the School of the Museum of Fine Arts in Boston, and graphic design at Corcoran College of Art + Design.

In my work life, I love collaborating with small business owners, solo entrepreneurs, and creative people who think outside the box. While my commercial work is digital, I maintain an exploratory personal art practice, primarily in mixed-media abstraction. I’m also an educator, teaching art for kiddos and yoga for teens and adults. I’m a forever-student, a cat lady, a collector of knick-knacks, and a seeker of all things creative.