Ideation-to-execution moved fast to preserve the loose, casual look of the illustrative assets. Too much iteration can add stiffness that we wanted to avoid.

While the visuals appeal to a particular consumer, the activation of the brand is focused more on distributors and store owners. With no need for an e-commerce setup, we were able to keep the website pleasantly sparse, airy, and direct, encouraging outreach and collaboration over browsing.

The suite of illustrations combine textured line art with paper cutout-like shapes that reference elements of winemaking, like containers (specifically, amphoras) and the flavors of fruit present in the wines.

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