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    <loc>https://www.hopeglastriscreative.com/blog</loc>
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    <lastmod>2025-08-11</lastmod>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/the-psychology-of-branding</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:title>Blog - The Psychology of Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/83dc1652-6b74-4e5b-8cf9-d32208f6d790/Schwarzenegger+with+a+Hummer.jpeg</image:loc>
      <image:title>Blog - The Psychology of Branding - In fact, purchasing decisions happen mostly subconsciously.</image:title>
      <image:caption>There are millions of moments that influence us to buy that have nothing to do with logic. Is it logical to buy a product because a cool celebrity endorsed it? Of course not. But people do it all the time.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The Psychology of Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/cheap-vs-affordable-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:title>Blog - Cheap vs. Affordable Design - “Cheap” and “affordable”.</image:title>
      <image:caption>These terms are often use interchangeably in everyday speech. But, there’s a big difference, especially when it comes to investing in design. Let’s break it down.</image:caption>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/templates-and-the-canva-aesthetic-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:title>Blog - How Canva Templates Can Damage Your Brand</image:title>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/consistency-its-better-than-magic</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:title>Blog - How Consistency Drives Brand Success - Consistency is what makes or breaks your branding.</image:title>
      <image:caption>In the expansive, always shifting topic of “brand”, one thing has always remained the same despite new technology and rapid cultural change. And it probably always will. That’s the need for consistency.</image:caption>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/oops-no-one-cares-about-your-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/4dbae17f-1f0b-4668-90c8-ed66fd4cf0c7/Nobody+Cares.jpg</image:loc>
      <image:title>Blog - Oops: No One Cares About Your Product - I mean that in the nicest possible way.</image:title>
      <image:caption>It’s not actually about your product at all. It’s about how you communicate and take action towards a defined, real purpose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/feacda11-4330-4858-b297-b25654ed9e54/neel-aSPbuSG4rpo-unsplash.jpg</image:loc>
      <image:title>Blog - Oops: No One Cares About Your Product - In any good story, a character’s purpose defines the actions they take. Their actions, in turn, have influence on the world and the people around them.</image:title>
      <image:caption>Sometimes, a character not knowing their purpose defines the entire plot. That’s how important purpose is to the human experience.</image:caption>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/what-you-actually-need-out-of-a-logo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/fb87b968-bb1b-4fb5-a8d9-ab5a673c989a/aHR0cCUzQSUyRiUyRjQwLm1lZGlhLnR1bWJsci5jb20lMkYwNzUzZjk4OGEzMWI0YWFlODgxMDYyNzk2OTBlOGUzNSUyRnR1bWJscl9uc3o2MWxsbG5XMXNkODQxN282XzUwMC5qcG</image:loc>
      <image:title>Blog - What You Actually Need Out of a Logo - I owe logos a bit of an apology. Last week, I was a little mean to them. Sorry, homies.</image:title>
      <image:caption>This week, I want to give logos some credit because they’re hard workers. But I think we’re expecting too much from these lil guys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/69fc7f58-ced9-4781-9660-a20728887a66/sov_log_full.png</image:loc>
      <image:title>Blog - What You Actually Need Out of a Logo - No one has ever come up with a perfect answer to what makes a “good” logo.</image:title>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/what-you-think-brand-design-is-vs-what-it-actually-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/bd1b765d-8bef-403e-b86d-f95d752273ed/Lego+structure.jpeg</image:loc>
      <image:title>Blog - What Is Brand Design, and What Is It Not? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/8237f3f6-4587-4ad1-a33b-0a4f2bcc47b2/iain-kennedy-hZKaimdh3As-unsplash.jpg</image:loc>
      <image:title>Blog - What Is Brand Design, and What Is It Not? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/wtf-is-brand-positioning-and-why-should-you-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/21ac488f-2915-40e8-88bb-5999fd15e251/joshua-coleman-ee6id-DGF-s-unsplash.jpg</image:loc>
      <image:title>Blog - Brand Positioning: What It Is and How to Use It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/424e85fc-ac34-4ab5-9a8d-c001c14f1a29/daniel-thomas-6_NXEMZbUq0-unsplash.jpg</image:loc>
      <image:title>Blog - Brand Positioning: What It Is and How to Use It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/what-diy-branding-is-actually-for</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/00756bf2-cd1f-4ca1-a4be-f51a325d0142/roselyn-tirado-GDWmu0bFfS4-unsplash.jpg</image:loc>
      <image:title>Blog - How to Not F**k Up Your DIY Branding - Ready to breathe a sigh of relief?</image:title>
      <image:caption>You’re allowed to DIY your branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/9268e75e-85b8-4645-9db3-d79caff3fd47/d8aac92fc97a4b5cda86fab1da5991ab.jpg</image:loc>
      <image:title>Blog - How to Not F**k Up Your DIY Branding - (1) KISS: Keep It Simple, Silly!</image:title>
      <image:caption>There are millions of tools and graphics available for DIY design. This is great for folks who don’t have design experience, but it’s also the biggest trap. The more complex you get, the harder it is to manage. It’ll eat up your time and can quickly get messy. Opt for a simple logo that has minimal detail (like this or this), a legible, free font that’s available on whatever platforms you plan to use (like Roboto, which comes in several styles), and a 3-4 colors with plenty of contrast so text is legible (like the one on the left). Basically, don’t do more than you really have to.  This helps you avoid chaos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/6822d705-0b19-47a3-8323-7c6a655602b7/quick-guide-to-logo-file-formats.jpg</image:loc>
      <image:title>Blog - How to Not F**k Up Your DIY Branding - (4) Use the right file types and image specs.</image:title>
      <image:caption>Logos come in a bunch of different formats for different uses. Vector images are scalable, meaning they won’t become pixelated and fuzzy when you change their size. Raster images are useful for web and social media. You need at least one vector file version to ensure your logo can be resized without quality loss. At minimum, make sure you have it in SVG and PNG with a transparent background. Here’s a quick guide to logo file types. Also make sure your images are high-quality and sized correctly. Never stretch an image or scale it to the point where it looks pixelated on your website. Low-quality images look unprofessional at best, and scammy at worst. Here’s a quick guide to image sizing and resolution for web.</image:caption>
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  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/brand-strategy-is-really-simple-despite-the-hype</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/046aa8b9-eb1e-4652-8760-bbd54f0a4ef8/sebastian-herrmann-O2o1hzDA7iE-unsplash.jpg</image:loc>
      <image:title>Blog - Brand Strategy is Really Simple (Maps Rule) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/989b2dd4-aa9b-42a8-9c9a-d12581bba4b0/Hyrule.jpeg</image:loc>
      <image:title>Blog - Brand Strategy is Really Simple (Maps Rule) - Make it stand out</image:title>
      <image:caption>The map of Hyrule from The Legend of Zelda: Breath of the Wild.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/how-understanding-branding-gives-small-businesses-power</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/e418f8aa-498a-4606-9ffd-35af9e0f921b/dasha-yukhymyuk-CA0cp1SFTXU-unsplash.jpg</image:loc>
      <image:title>Blog - How Understanding Branding Gives Small Businesses Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/a8c541bd-d75a-4be8-a553-db7253ed3876/den-harrson-GEi59BzrvVU-unsplash.jpg</image:loc>
      <image:title>Blog - How Understanding Branding Gives Small Businesses Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/de17461a-d129-452e-a1c5-420bc6acd43a/priscilla-du-preez-Ap3QTcd0HJg-unsplash.jpg</image:loc>
      <image:title>Blog - How Understanding Branding Gives Small Businesses Power - So let’s circle back:</image:title>
      <image:caption>Body literacy gives us more agency through understanding of our physical bodies. Textual literacy gives us more agency through understanding of the written word. Media literacy gives us more agency through understanding of all forms of media communication. Brand literacy gives us more agency through understanding of the language and function of branding.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/decoding-common-branding-jargon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/e49a841f-4b48-472b-ab6f-74fc1f52ca71/jason-leung-0sBTrm726C8-unsplash.jpg</image:loc>
      <image:title>Blog - Decoding Common Branding Jargon - The world of branding is full of complex language and terms that make it feel hard to understand. I call BS.</image:title>
      <image:caption>As a designer committed to making branding feel more accessible, one of my main issues with the industry is how our use of language negatively affects our audiences. If you’ve been researching branding, you might have noticed some unfamiliar language. If you find it confusing, you’re not alone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/e173b3c4-8a32-4414-809a-001699c12118/jessie-mccall-guXX_Wm-wnY-unsplash.jpg</image:loc>
      <image:title>Blog - Decoding Common Branding Jargon - As a server or a barista, if someone orders a croissant sandwich, I wouldn’t say, “We’re 86 croissants”. They’d look at me like I was from another planet if I did.</image:title>
      <image:caption>Instead, I would adjust my wording to use everyday language, “We’re out of croissants for the day, but we do have freshly-made buns.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/brand-brain-dump-declutter-your-mind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/7855f58c-a237-40ff-8465-d0cdd4a386ce/ashim-d-silva-Kw_zQBAChws-unsplash.jpg</image:loc>
      <image:title>Blog - Brand Brain Dump: Declutter Your Mind - Picture a big box of junk. You know the one. It’s been sitting in your closet for months, maybe even years.</image:title>
      <image:caption>It’s your catch-all container for items you don’t know what to do with, but can’t let go of. You have a gut sense these items are useful, but you can’t quite visualize how you’ll use them. The day arrives when you’re finally ready to deal with this stuff. Maybe you’re moving, redecorating, or spring-cleaning. It’s time to make something real out of all these seemingly random objects. What do you do?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/how-to-choose-a-brand-designer-who-gets-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/72261c8b-a214-4fa6-bd4a-9dd812e8b91e/girl-with-red-hat-Z6SXt1v5tP8-unsplash.jpg</image:loc>
      <image:title>Blog - How to Choose a Brand Designer Who Gets You - Let’s be honest, there’s no shortage of designers. We’re everywhere.</image:title>
      <image:caption>In fact, we’re crawling out of the cracks in your walls that you keep putting off patching. We’re nesting in your drywall. We’re scurrying through your pipes and adjusting crooked frames on your walls when you’re asleep. We’re rearranging your bookshelf by color when you’re at work. We’re watering your plants while you’re out running errands. We’re silently judging your decor.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/type-that-says-a-lot-more-than-words</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/3300fa39-52c5-4a69-b937-84180e209d10/Misto.jpg</image:loc>
      <image:title>Blog - 5 Unique Fonts to Inspire Your Typographic Logo - 1. Misto</image:title>
      <image:caption>Inspired by the modern architecture of Slavutych, Ukraine, this reverse contrast font balances contemporary design with a hint of nostalgia. The wide letters and unexpected details creates a dynamic typeface and makes great use of negative space. Designer: Kateryna Korolevtseva</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/495a2149-4f36-49d3-98b3-8ad25266d3e1/Mori.jpeg</image:loc>
      <image:title>Blog - 5 Unique Fonts to Inspire Your Typographic Logo - 2. Mori</image:title>
      <image:caption>I love this gothic sans serif for its range of possibility. It’s sophisticated and simple, lending itself to subtlety, but bold and can stand out when you need it to. It really pops at large sizes, and has 16 styles, making it incredibly versatile as a primary typeface for a contemporary brand. Designer: Pangram Pangram Foundry</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/30b86d01-48f9-4a3e-bb56-c9833f1e693a/Leatherbound.jpeg</image:loc>
      <image:title>Blog - 5 Unique Fonts to Inspire Your Typographic Logo - 3. Leather Bound</image:title>
      <image:caption>I can’t resist a tough-guy blackletter font, and this one is particularly unusual. The tall height makes it unmissable, and the soft corners give it an aged appearance. It has all the classic details, but with some unusual twists that make it compelling. Designer: Jeremy Vessey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/e2af8009-a048-4e9d-9a26-f2b43ccd7ced/Okta.png</image:loc>
      <image:title>Blog - 5 Unique Fonts to Inspire Your Typographic Logo - 4. Okta Neue</image:title>
      <image:caption>This one is neutral enough to be a true workhorse, but the almost fully circular round letters and a wide range of weights make it jump right out at you. It’s got high legibility and is extremely versatile. Designer: Groteskly Yours</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/cd8fd152-f692-48ff-ad4e-9ee20aa64598/ZT+Bros+Oskon.jpeg</image:loc>
      <image:title>Blog - 5 Unique Fonts to Inspire Your Typographic Logo - 5. ZT Bros Oskon 90s</image:title>
      <image:caption>While the comeback of 90s aesthetics may be subject to rapid trend-shifting, this retro serif still gets big points in my book. It hits on a classic look without being too heavy-handed. It recalls the experimental type of 90s design, but has contemporary versatility. Designer: Zelow Type</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/why-brand-values-really-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/f3294e0e-b2be-4e92-a110-d746c6cd86e1/florida-guidebook-com-9CRd1J1rEOM-unsplash.jpg</image:loc>
      <image:title>Blog - Why Brand Values Really Matter - What does your brand stand for? What actions do you take to uphold your ideals and beliefs?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/08ae0aad-8a91-40b2-aa30-bc5e5ce1129b/lucas-lenzi-i227dPHaQ7s-unsplash.jpg</image:loc>
      <image:title>Blog - Why Brand Values Really Matter - Defining your brand values feels good.</image:title>
      <image:caption>If you take anything away from this post, please take this.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/how-to-create-audience-personas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/59fed7e8-5f09-4bda-8be3-af2da2803703/Maira+Kalman.jpg</image:loc>
      <image:title>Blog - A Guide to Creating Audience Personas - Knowing your target audience is a big deal. This is true whether your product/service is an everyday part of life or super niche.</image:title>
      <image:caption>For your brand to reach the right people, you first need a clear idea of who those people are, what they care and worry about, what motivates them, and how they make choices. Image: Maira Kalman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/ab2d285c-c6e9-46a3-bddd-c3f9eff827dd/Buyer+Persona.jpg</image:loc>
      <image:title>Blog - A Guide to Creating Audience Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/beb9eb86-924a-4dce-91c2-679c0648b21f/Buyer+Persona+%282%29.jpg</image:loc>
      <image:title>Blog - A Guide to Creating Audience Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/brand-vs-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/08948a88-ae65-4a71-bda7-02b4f4f51f53/pine-watt-3_Xwxya43hE-unsplash.jpg</image:loc>
      <image:title>Blog - Brand vs. Branding: Why You Need to Know the Difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/what-color-psychology-gets-wrong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/34201e71-7382-461d-81be-198586f053f3/albers+color.jpg</image:loc>
      <image:title>Blog - What Color Psychology Gets Wrong - Color is central to the human experience. It’s an integral part of how we evolved and live our lives. It’s also one of the most critical aspects of visual branding. In fact, color is making a huge comeback in the design world after years of greige, and I’m here for it. Given the importance of color in branding, it’s no wonder there’s so much online content related to color psychology.</image:title>
      <image:caption>Image: Interaction of Color. Josef Albers, 1963</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/5-brands-that-are-nailing-color</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/3900c045-9548-4f72-9813-1372e3cf9ee9/Paro.png</image:loc>
      <image:title>Blog - 5 Brands That Are Nailing It with Color - Paro: South Asian Comfort Foods</image:title>
      <image:caption>This brand speaks to my heart. Seeing South Asian brands embracing visual elements of our cultures while subverting tropes and expectations is so joyful and refreshing. The palette here is bold and full of contrast with a combination of warm, earthy tones that reflect the intense flavors and aromas of South Asian cuisine. Complimentary orange and blue are engaging and fearless, balanced by the more subtle (but still high contrast) yellow and rich brown. The saturated blue is reminiscent of the dense dye used in traditional South Asian textiles. Paired with simple illustrations and display type that recalls Pakistani calligraphy, the color is absolutely singing. Designer: Wedge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/41ded195-3eeb-4952-a6b4-1dc5524c4c5b/Gaia.png</image:loc>
      <image:title>Blog - 5 Brands That Are Nailing It with Color - 2. Gaia: IVF and Fertility Treatment</image:title>
      <image:caption>Gaia is proof that neutrals don’t have to be boring. The fleshy neutrals paired with the strong black type creates contrast that feels serious but soft to reflect both the challenging and optimistic aspects of the fertility journey. The collages of faces and bodies feel intimate and real. The diversity within them reinforces the logotype, which uses non-uniform letters to symbolize the variety of ways family can look. The irregular letterforms and the pops of bright orange and pink accents balance out the otherwise neutral palette to create dynamism. The overall feel embraces imperfection with poise. Designer: Ragged Edge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/bcd5d8d0-9c79-43b1-abed-0f2100623c14/da+nolita.png</image:loc>
      <image:title>Blog - 5 Brands That Are Nailing It with Color - 3. Da Nolita: Italian Restaurant</image:title>
      <image:caption>Everything about this rebrand is musical, including the ecstatic color. The vibrant hues highlight the very funk feel, which comes through in the whimsical type; the logo and illustrations, inspired by southern Italy, bring out the Italian influence and a touch of the old-world. The movement captured in the display type and illustrations vibrate with the palette that is attention-grabbing yet comforting, inviting, and—well, dance-y. Designer: Jona Sbarzaglia Studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/c1763c13-e440-444e-8e0d-d73ad27d82f0/high+priestess.png</image:loc>
      <image:title>Blog - 5 Brands That Are Nailing It with Color - 4. High Priestess: Cannabis</image:title>
      <image:caption>Forgoing the done-to-death leafy greens of the cannabis industry, this Black and women owned brand instead opts for moody, sensuous deep red and saturated blue. This palette is darkly femme and daring, especially coupled with the detailed surreal illustrations on the labels. Yet there’s a coziness about it, which is brought out in the product shots featuring vintage-inspired oddities. Green does show up in those, and the light blue labels hint at green as well, so it’s not missed, but it’s not dominating, either. Anyone else dying to lie lounge on that velvety, blood-red fabric? Designer: Madeline Buanno</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/af376a7d-b08f-4bfc-8c1f-433833648fef/la+deseada.png</image:loc>
      <image:title>Blog - 5 Brands That Are Nailing It with Color - 5. La Deseada: Specialty Coffee</image:title>
      <image:caption>My career in specialty coffee is behind me, but my inner barista can never pass up a beautiful coffee brand. The colors are warm and natural, like a fresh cup of coffee, and suit the classic but contemporary feel of the logotype. The halftone effect applied to the label images adds variation to the palette with lighter tints of the brand colors. The orange against the simple white of the cups and bags accentuates the strikingly leggy type and draws attention to the unusual serifs. Designer: Isa Lloret, Setze Studio</image:caption>
    </image:image>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/brand-voice-basics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/6d14d79b-3426-4e0a-923f-3e1b8ffdfa46/jon-tyson-zoG585VYsV8-unsplash.jpg</image:loc>
      <image:title>Blog - A Guide to Brand Voice Basics</image:title>
      <image:caption>Think of an writer or musician that you like. What makes their work recognizable and appealing to you? Is it their use of signature sounds and words that resonate with you? Maybe it’s descriptive language or lyrics that tells a compelling story. Perhaps they use simplicity to a evoke powerful emotion. Whatever it is that draws you in and keeps you coming back, it’s part of their “voice” and what distinguishes their work.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/getting-good-at-being-bad-at-things</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/6edf1cc2-e65a-478f-8af1-39b31f764180/horse-1.jpg</image:loc>
      <image:title>Blog - In Defense of Getting Good at Being Bad at Things - “In a way that we rarely appreciate, the demands of excellence are at war with what we call freedom. For to permit yourself to do only that which you are good at is to be trapped in a cage whose bars are not steel but self-judgment.”</image:title>
      <image:caption>— Tim Wu, “In Praise of Mediocrity” (New York Times)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/moodboarding-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/a1eae58d-f037-4246-a0b6-5c3c90c84aa7/Screenshot+2023-12-30+at+11.01.06+PM.png</image:loc>
      <image:title>Blog - 10 Moodboarding Tips to Enhance Your Project - Make it stand out</image:title>
      <image:caption>A client moodboard from last year: lots of reds and earthy, natural colors, elegant type, Indian motifs and traditional painting. Warm, sophisticated, and historically-rooted.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hopeglastriscreative.com/blog/the-real-value-of-brand-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/f66bc4c9-00ff-4c67-ad71-d5cce5b0f227/Screenshot+2023-12-26+at+9.57.37+AM.png</image:loc>
      <image:title>Blog - Human-Scale Brand Storytelling - Make it stand out</image:title>
      <image:caption>Yiayia, me, my brother, Papou (c. 1997)</image:caption>
    </image:image>
  </url>
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    <loc>https://www.hopeglastriscreative.com/blog/category/creative+process</loc>
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    <priority>0.5</priority>
  </url>
  <url>
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  <url>
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  </url>
  <url>
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  </url>
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    <loc>https://www.hopeglastriscreative.com/blog/tag/brand+design</loc>
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  <url>
    <loc>https://www.hopeglastriscreative.com/blog/tag/brand+storytelling</loc>
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    <loc>https://www.hopeglastriscreative.com/projects</loc>
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    <lastmod>2026-02-27</lastmod>
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    <loc>https://www.hopeglastriscreative.com/free-palestine-graphics</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/e7f66226-a05d-4fd7-b480-ffbc444cb623/Ascension.jpg</image:loc>
      <image:title>Illustration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/4479b7b0-8bc3-428a-8210-b4f47f68518a/Attn_Economy.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A poster with illustrated typography with</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/08bfb0af-8304-4504-a285-1785789f6077/Can+Art.png</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration for custom coffee packaging, featuring a scene of a magical retro coffee shop in an outer space. Tarot cards, sugar packets, cups, spoons, and other occult and cafe related objects float around the scene. A black cat jumps to catch the floating objects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/3e27da73-a7b6-42f4-aa7f-5b4b5c237311/Dave%27s_Diner.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustrated, retro-style poster of a 1960s era diner with a large cloud behind it. Text below the image shares restaurant specials and information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/3138e73c-fadf-4ac3-b2e5-2cb504dd4025/Bring+Us+Your+Medicine.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A thangka-inspired illustration of a hand and flowers coming through the screen of a retro TV. It rests on an altar-like object, surrounded by snakes and an all-seeing eye at the top of the frame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/4a3dea0a-1aca-4b8e-88c1-3a686640df4a/Brothers.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A surrealist illustration of a head with three faces, with tangled curly hair, seeming to hang down from the top and disperse into smoke at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/8d005ae0-fd05-4836-977a-b8a798182178/Cake.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A still life illustration of a table with tall cups with small handles, a cake covered in small berries, and a bouquet of flowers. The background is a black and white checkerboard wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/eb360aa6-9f90-48ba-8e3b-3eebd9753ea5/Cat_In_The_Woods_Final.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A creepy, dark illustration of a sphinx cat on a moonlit forest path. The cat is hissing at the viewer under blood red trees with silhouettes of the forest and the moon behind them. An eerie mist emanates from the foreground and swirls around the cat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/a9acae45-29cc-4eb5-b49e-9cd6dd1ced41/Child_of_fire_Fire_Final+2.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration by a DC based illustrator of a woman engulfed by bright red and orange flames. She's partially covering her face with her hands, with one eye peeking out between her fingers with an intense gaze. Her hair curls into the flames, merging with them at the edge of her head.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/0130a29a-adbb-4b31-9f44-c1baf763fb44/LetTheLightIn.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration of a hand with the palm and fingers covered in tattoo-like markings and symbols on a yellow background with a simple decorative patter, and pink flames emanating from the fingertips.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/cacb6696-386b-4ee5-9a17-8e396ac40e61/_Minotaur.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration of the Greek myth of Theseus, Ariadne, and the Minotaur, represented from a feminist perspective. Ariadne's hand holds her thread and drops it into the large maze at the center, with a churning ocean below. Minotaur heads appear as decorative motifs in the top corners, as if to be watching over the scene, with grape vines emerging from behind them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/92b1a47b-cf32-4fd1-9abc-de3929281f8d/Don%27t_Trip.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A surreal illustration in black, yellow, and orange, divided into seven panels. A person in jeans and a t-shirt trips and falls on a stone step, tumbling into a doorway with a swirling portal inside. On the top left, one panel reads "Don't Trip" in decorative lettering, and below that, a panel that's an image of a zoomed in, with a swirling pattern reflected in the iris. A small panel on the center left says "Damn" in illustrative type that looks like flames. The center panel is a realistic drawing of an apple growing from a branch. The bottom panel is an abstract black pattern. The bottom right panel shows a lava lamp with a small devil creature dancing in the blobs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/1edc5292-38c5-4a0b-bdb6-874c2d0f190a/Egg_Construction+2.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A surrealist digital collage. A large, thorny stem crosses through the center of the image. Three cracked eggs, with yolks dripping from them towards the center, are surrounded by many arms. The arms are from an Indian miniature painting. They are woman's arms with henna on the hands, holding lotus flowers. The background is a pink and purple iridescent abstract texture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/03a543d5-1ce1-4c60-b8c8-367e8bdc1662/Elephant_%2B_Poppies_No_Color.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A commissioned illustration for a PHD project. The image shows an elephant with its eyes closed at the center of the frame, surrounded by large blooming poppy flowers. In each corner, strange plants with teeth for flowers grow out of the corners. The image represents a facet of the opioid crisis in America.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/687bbc6e-9d8c-444d-bd1a-11b2e3319933/HopeGlastris_Offering+Vessel+%28Irresolution%29+03+.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A Tibetan offering bowl, showing a large flower, a matchbook, a human heart, and a spear. The image is in cream on a green background with thick, dark brown outlines, similar in style to a traditional tattoo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/8bac7640-2701-43d3-9053-8b66d4a3f932/HopeGlastris_Tides+of+the+World.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A surreal image of a figure with a long-stemmed mushroom for a head. The figure is nude, with one arm raised, and the mushroom has a red cap. Behind the figure, a large, glowing circle with flowers and leaves growing out of it, surrounded by a mandala-like border. Around that are small, mysterious symbols. Each corner shows an image. The top left shows a crystal ball, with the words "No Luck" in the crystal. The top right is a box of French fries, with a label that reads "No Time". The bottom corners show two hands, each of which takes a mudra from the Yoga tradition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/162e46d2-6b42-4fb0-8ddd-e3bcaa7cd415/HopeGlastris_Visionscape+%28Sun+%2B+Moon%29.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A surreal illustration in a frame like an archway door. Two eyes appear at the top of the opening, the eyes closed and the brow furrowed in concentration. Two arrows are on either side, one pointing up and one pointing down. The top left corner of the frame shows a sun with pink rays, and flames underneath, while the right corner shows a moon, dripping with water. From the lower left corner, a bulbous pink flower emerges from outside the frame, releasing a yellow gaseous cloud in front of the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/be783070-792f-4393-ae59-36bc91dd9e06/Mata_Altar.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A surreal illustration of an altar. The altar, in the center of the image, shows the silhouette of a headless body, blood spurting from the neck, and a large yellow opening at the center. Two women with long, flowing black hair and red ornamental tattoos hold eyeballs in their hands as if to place them in the opening. Two hands emerge from behind the altar, one holding a lit match and one holding a paintbrush. Two Buddha eyes float above the altar, and a pair of lungs with an infinity symbol in the center is above the eyes. Below the altar, a pink lotus, and abstract organic shapes surround the base. A decorative, Indian-inspired floral frame surrounds the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/34b2f06c-b458-4e90-9f85-a4b7ede732ee/Moonbather_Final+2.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration of a person lying in a grassy field on a moonlit night. The image has a purple tone, and points of light shine on the person's face and the plants. In the distance are dark, leafy trees and a large moon sits on the horizon, with swirling pink clouds in front of it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/1f9200d1-adcb-4da3-a492-fa86817c639d/Snake_Oil+2.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration incorporating type, which features a snake, who vomits venom into a chalice. The chalice overflows, with streams that then fill two identical chalices at its side. The text reads "Snake Oil" and the snake's body slithers through the opening in the O and the stream of liquid overlaps the K.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/2890bce9-079a-4d36-b1d0-8b893d382cca/Ornaments_9.14.1.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Abstract floral illustration elements in yellow and green.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/dfbde951-feea-4a4d-8bc2-ace07ec3644b/Picnic_.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustrated poster showing animals having a picnic in a park on a sunny day. A crow is perched on a stump, wearing a bucket hat and playing with a yoyo, while a little humanoid mushroom naps leaning against the stump below. A squirrel takes a drink from a cup, while next to him, a little bug holds a hot dog. A lizard examines a small patch of mushrooms in the grass. A 90s style boom box, a picnic basket filled with cannabis leaves and fruit, and a plate with a sandwich appear on the picnic blanket, while a happy sun with large eyes looks down at them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/b30de926-d68c-44df-94fd-595470669f17/Space+Food.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>A still life showing a table on a spaceship. The table has a lunch tray with astronaut food in small compartments, and a bottle of yellow liquid, as ketchup packets float off to the side in zero-gravity. Behind the table, there is a retro style poster of a rocket ship that says "Space Race" and a porthole window, where a rocky asteroid and a planet with large rings are visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/312bf68f-2cc3-479c-8b07-260514d4fe97/Still+Life+with+Greek+column.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An abstracted still life of a Grecian column, surrounded by household objects, including a comb, a bottle, roses, a scallop-shaped bar of soap, and glassware.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/9edc0d43-319d-4891-8a63-f0e11cb055f1/Today%2C_Satan_%28halftone%29.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>An illustration showing frames showing the image of the top half of a woman's face. She wears a piece of Indian jewelry (a tikka) on her head, which has a beaded upside down pentagram in the center. Her eyes are large and stare upwards. The two frames have varying color treatments and a halftone texture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/3f271001-8637-4f26-a7ed-e219f202d359/Wtf.jpg</image:loc>
      <image:title>Illustration</image:title>
      <image:caption>Hand-drawn, illustrated typography: the words "What the Fuck" in bubbly, liquid letters, with "the" in a traditional sans-serif, are surrounded by twisting vines with small leaves on a black background.</image:caption>
    </image:image>
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    <lastmod>2026-03-17</lastmod>
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    <lastmod>2026-03-16</lastmod>
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    <lastmod>2026-02-27</lastmod>
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    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/973e8c7d-affd-4dd6-b447-0efec9f7ed5b/Ariadne%27s+Thread.png</image:loc>
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    <lastmod>2024-04-03</lastmod>
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    <loc>https://www.hopeglastriscreative.com/shop/p/travel-inward-gicle-print</loc>
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    <lastmod>2024-04-03</lastmod>
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    <lastmod>2024-04-03</lastmod>
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    <loc>https://www.hopeglastriscreative.com/shop/p/pear-gicle-print</loc>
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    <lastmod>2024-04-03</lastmod>
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    <lastmod>2024-04-03</lastmod>
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    <loc>https://www.hopeglastriscreative.com/shop/p/lemon-gicle-print</loc>
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    <lastmod>2024-04-03</lastmod>
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    <lastmod>2024-04-03</lastmod>
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    <lastmod>2024-04-03</lastmod>
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    <lastmod>2024-05-03</lastmod>
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    <lastmod>2024-02-29</lastmod>
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      <image:title>Brands - Bloom in Alchemy</image:title>
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      <image:caption>Going Together. 2022.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61fd37fb2cad875b62286da3/b7969dcc-3922-425d-8869-90e8446dda1a/Rescue_Mission.jpg</image:loc>
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